Fishing for the long term
Resource conservation has been core to Ocean Choice since the company was founded. Around 90% of the seafood we sell is MSC certified or covered by a fishery improvement project, and we were the first fishing company in Canada to be certified by Green Marine.
Healthy stocks, healthy business
As a major quota holder, our business depends on the long-term health of the resource. We fish selectively, avoid sensitive spawning periods, and use gear and technology designed to target the right species and let juveniles escape.
We work hand in hand with governments, scientists and researchers, and have invested in fisheries science — including a multi-year research chair at Memorial University focused on improving fish-stock assessments. We are credited with helping rebuild stocks such as yellowtail flounder.
Conservation built into operations
Sustainability is not a slogan here — it is how we run the fishery, the vessels and the plants.
Right species, right size
Selective gear and modern technology target the intended species and let juvenile fish escape, reducing bycatch and protecting future stocks.
Partnering on assessment
We collaborate with governments, scientists and academia — including a research chair at Memorial University — to keep stock assessments accurate.
Greener vessels & plants
From energy-saving electric winches on the M.V. Calvert to Green Marine certification, we work to cut the environmental footprint of our operations.
The first Green Marine fishing company in Canada
Ocean Choice was the first fishing company in Canada — and remains the only one in North America — to be certified by Green Marine, a rigorous, independently verified environmental certification programme for the marine industry.
Our newest vessel, the M.V. Calvert, was built to a modern, efficient design with electric winch systems engineered to save around 172,800 kWh of energy a year compared with traditional hydraulics.
Independently verified
Our sustainability and food-safety credentials are certified and audited by recognised third parties.
Frequently asked questions
How much of your seafood is MSC certified?
Around 90% of the seafood we sell is certified by the Marine Stewardship Council or covered by a fishery improvement project.
Which species are MSC certified?
Our yellowtail flounder, redfish, snow crab, cold-water shrimp, offshore scallop and Greenland halibut fisheries carry MSC certification.
What is Green Marine?
Green Marine is an independently verified environmental certification programme for the marine industry. Ocean Choice was the first fishing company in Canada to earn it.
How does Ocean Choice protect fish stocks?
We fish selectively, avoid sensitive spawning periods, use gear that lets juveniles escape, and partner with governments and scientists on stock assessment.
Source responsibly harvested seafood
Ask us about MSC certification, chain-of-custody and the sustainability credentials behind any product.